Affix provides opportunities for music creators to increase their income and gain exposure without sacrificing rights ownership or independence. Our preclearance system and user-friendly web platform connect media clients with authentic, relevant Urban music while solving specific creative and legal issues that greatly simplify the licensing process.

AFFIX INTERVIEW (full interview here)
At Affix, we’re not only proud to represent SMKA’s music for licensing, but we’re also big fans, so we jumped when offered a chance to sit down with 808 Blake for a candid, one-on-one Q&A.

Q. What is Urban Music to you? How does your music fit into the Urban genre?

A. We try not to define our music. When you start labeling yourself, or music, then you have put a limit on to what you can do. We try and create music we like and music that we feel like making on any given day. My experiences play a big roll in the music I make. It just so happens I grew up in Decatur, so I grew up listening to Outkast, 8ball & MGJ… I guess I just identify with “urban” music.

Q. How has the perception of Urban Music changed over the years to the general market?

A. Urban Music has made its way to the top of the charts. Urban Music sets trends. It defines a culture.

Q. Is there something or someone in mainstream media that is getting Urban Music right?

A. It’s funny cause there really is a strong disconnect between popular brands, and what is current in music and Urban culture. The coolest thing I have seen recently was a Coke commercial/song with Cee-Lo and Janelle Monae, who are two of the most creative people in music. I was pretty happy when I say that. And I think the song was called “Open Happiness,” so that didn’t hurt.

(FULL ARTICLE HERE)

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